Growth Marketer (Zurich)

Zürich, Zurich, ch
Company: Beekeeper
Category: Business and Financial Operations Occupations
Published on 2021-07-25 16:10:50

As a Growth Marketer , you will take the lead on the go-to market and growth marketing within the Innovation Team at Beekeeper. Your main duties include validating value propositions with customers, running experiments across the funnel, improving conversation rates of our free-trial and working cross-department on new initiatives.

Your Responsibilities

  • Develop value proposition and messaging frameworks for innovation projects 
  • Implement digital go-to-market for new product & feature launches across various channels
  • Do outreach with existing Beekeeper customers and get them excited to become pilot customers for new products and features.
  • Work with various internal teams (Product, Marketing, Customer Success, Sales, Growth) to reach goals.
  • Conduct research on market, customers and users and derive growth experiments to move the needle.
  • Improve free-trial user activation and retention through multi-channel (email, push, in-app messaging) lifecycle comms and A/B tests 
  • What we look for in you

  • 4+ years of experience in Product Marketing or Growth Marketing 
  • Solid project management skills
  • Strategic & creative thinking
  • Great prioritization and stakeholder management skills
  • A strong command of product positioning, storytelling and messaging
  • Outstanding written, spoken English and German
  • Analytically strong to make sense of event data in tools like Mixpanel and Google Analytics
  • Experience in building landing pages with tools like Instapage, Wix or similar
  • Experience in A/B testing 
  • Bonus Points

  • Working experience in a technology or SaaS company
  • Experience in launching new products
  • Entrepreneurial background
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