Employer Branding Expert

Le Brassus, Vaud, ch
Company: Audemars Piguet
Category: Architecture and Engineering Occupations
Published on 2021-07-26 16:10:32

Mission

Audemars Piguet sees employer branding as a vital element in delivering our objective to become an employer of choice in the industry. The Internal Communications & Employer Branding team (sitting within HR) is looking for an autonomous, agile, experienced, engaged, team-playing individual to join the team.

Tasks

Your main tasks will be to:

  • Design an employer branding roadmap that supports the company strategy
  • Bring to life and evangelize the employee value proposition in partnership with AP leadership, brand and HR by driving internal and external campaigns;
  • Ensure the AP culture is highlighted to a diverse set of candidates;
  • Manage and maximize the impact of our social media sites including LinkedIn, Glassdoor, and the career page;
  • Optimize, improve and manage the further build out of the career page;
  • Build and demonstrate success using data and associated KPIs that result in enhanced, targeted and diverse candidate attraction;
  • Understand and design outreach tactics including organic and paid advertising, retargeting and job post promotions;
  • Create rich and continuous content highlighting the compelling aspects of life at AP including brand videos, static collateral, marketing copy, digital assets, and defining content for selected brand ambassadors;
  • Support and manage recruiting events strategy, both virtual and in-person for, cultural, industry and functional audiences;
  • Leverage and influence our candidate experience through survey and employee engagement survey data.
  • Experience

  • 8 to 10 years experience recruitment marketing or a similar role in branding, but interest in contributing to the awareness of the brand in the Swiss market is essential;
  • Degree in Marketing /Communications or related field;
  • Great interpersonal skills, humility and eager to learn and collaborate transversally. Intrinsically motivated and forward-thinking, you enjoy building bridges with HR and Brand processes and teams;
  • Demonstrated ability to create and use data and KPIs to ensure effectiveness of engagement campaigns;
  • Ability to manage creation of static and rich media content as well as create story lines and associated copy in partnership with external consultants and agencies;
  • Experience leading projects with multiple stakeholders, agility and capacity to deal with change.
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